I've got some ideas.
A catchy slogan used to be enough. Sharp line, striking visual, done. But not anymore. Now a brand needs a whole personality. A voice people recognize in the wild, a story they want in on.
That's the work I love: brand storytelling that shapes entire campaigns, builds community, and (let's not be precious about it) moves product.
But I don't just trust my gut. Behind every idea is a strategy informed by audience research, A/B testing, keyword digging, and performance data. Because a gorgeous campaign that doesn't perform may be art, but it's not artful advertising.
What I do.
I partner with brands, nonprofit organizations, startups, creative teams, founders, and more to craft resonant, ownable brand voices; optimized messaging strategies; and memorable, delightful copy.
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Wesley has a unique ability to work on a variety of projects from creating award-winning campaign taglines to writing technical material for industry. She has wit, she’s thoughtful, mindful, can think out-of-the-box and honestly one of the best copywriters I’ve worked with.
Arica Johnson
BRAND DEVELOPMENT
Brand Voices, Personas, and Identities
COPYWRITING
Custom Copy for All Mediums, and Channels
MESSAGING STRAT
Audience Insights, Channel Adaptations, Hierarchies
LEADERSHIP
Mentoring, Creative Direction, Concepting